Palatability decides whether a product is eaten, repurchased and recommended. But different test designs answer different questions: a one-bowl test shows acceptance, a two-bowl test shows preference, and neither substitutes for the other.
We run palatability tests with partner expert panels across India, covering breed, size and age bands, with animals rotated as regulatory standards require. Studies are approved by an independent ethics committee, sized by power analysis and analysed with the right statistics.
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