Functional Benefit

Calm & Behaviour — built on evidence.

Nutrition that supports calm behaviour during stressful moments — travel, vet visits, new homes — using ingredients studied in dogs and cats.

What We Work On

Where we focus in calm & behaviour.

01

Situational stress

Products for predictable stress: travel, grooming, fireworks, vet visits.

02

Cats and dogs separately

Different actives and doses for each species.

03

Behaviour measures

Studies that use validated behaviour tests, not owner impressions alone.

04

Acceptance

Calming actives can taste bitter — masking and palatability come first.

Key Ingredients

What goes into the formula.

Alpha-casozepineMilk-protein hydrolysate
L-tryptophanSerotonin precursor
L-theanineGreen-tea amino acid
B vitaminsNervous-system support
BotanicalsChamomile and others, with evidence reviewed
Omega-3sBrain health
Ingredient & Flavour Library →
Formats

Formats we develop.

Soft chewsComplete dietsTreatsPowders
Claim boundaries

“Supports calm behaviour” — not medical claims about anxiety disorders, which are veterinary conditions.

Latest Research

What the evidence shows.

Peer-reviewed studies in dogs and cats — including where evidence is limited — and how each one shapes our formulation.

Peer-reviewed evidenceCalm & Behaviour · 1 source

Alpha-casozepine helped anxious cats

In a 56-day randomised, double-blind, placebo-controlled trial in 34 cats, alpha-casozepine significantly improved fear of strangers, contact tolerance and anxiety-related aggression.
What we do

Actives and doses are taken from controlled trials in the target species.

  1. StudyBeata 2007, J Vet Behav
Peer-reviewed evidenceCalm & Behaviour · 1 source

Results depend on the test

A diet with alpha-casozepine and L-tryptophan reduced anxiety signs in an open-field test in cats, but did not reduce fear of an unfamiliar person.
What we do

Claims match the specific behaviour that was measured.

  1. StudyLandsberg 2017, J Feline Med Surg
Peer-reviewed evidenceCalm & Behaviour · 1 source

L-theanine: promising, small studies

L-theanine increased approach to unfamiliar people in fearful beagles compared with placebo — in a very small study.
What we do

We tell you where evidence is early and plan studies to strengthen it.

  1. StudyAraujo 2010, J Vet Behav
Our Process

From brief to substantiated product.

Brief & evidence review

Species, life stage, format and the benefit you want — checked against the published evidence.

Targets & claim wording

Active levels and draft claims agreed per market before formulation.

Formulate

Recipe built to nutrient profiles, with actives at evidence-based levels.

Prototype & verify

Actives measured in the finished product and through shelf life.

Validate

Palatability and, where claims need it, efficacy studies with partner panels.

Launch file

Label, claim substantiation file and technology transfer.

Our Experts

Who works on your product.

P

Pet nutritionist

Sets nutrient and active targets against AAFCO and FEDIAF profiles.

V

Veterinary advisor

Reviews clinical relevance, safety and claim boundaries.

B

Behaviour-study lead

Designs validated behaviour and acceptance measures.

F

Food technologist

Makes actives survive processing and keeps the product palatable.

Insights

Guires PNL quality, compliance and safety

Every project at Guires Pet Nutrition Lab runs inside an ISO 9001:2015 certified quality system and FSSAI-licensed operations, with documented methods, calibrated instruments, traceable raw materials and reviewed reports — so the results behind your product can be checked and defended.

Quality

Developing a calm & behaviour product?

Tell us the pet, the format and the markets — we will come back with an evidence-based development plan.

FEDIAFAAFCO

Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.

How we verify compliance →
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