Complete foods, treats and supplements for retailers, distributors and brands — formulated, tested, labelled and manufactured through our GMP-certified partner network, ready to sell under your name.
From pilot batch to retail shelf — through Guires PNL and our network of GMP-certified partner manufacturers.
Verified base recipes adapted to your brand, positioning and price point for a faster launch.
Recipes developed for you alone, with ownership and exclusivity set in the contract.
Dry, wet, fresh, treats, chews and supplements for dogs and cats.
Products designed against a market-leading benchmark on nutrition and positioning.
Packs prepared for India, the US, the EU, the UK, Australia and Asian markets.
Production arranged with GMP-certified partner manufacturers, with batch release testing.
Shoppers compare private label with leading brands, so nutrition, palatability and appearance must hold up.
Retailers carry the reputational risk if a declared value or ingredient is wrong.
A range must taste, look and analyse the same from the first order to the hundredth.
Recipes must hit a shelf price without cutting nutrition or quality.
Range, markets and price points agreed.
White label base or exclusive formula.
Analysis and palatability checks.
Packs prepared for each market.
GMP partner manufacturing.
Batch testing before dispatch.
Peer-reviewed findings that shape how we design and interpret this work.
Only 6% of wet and 38% of dry UK foods met all FEDIAF mineral guidelines (2017); in 2025 none of 31 UK dry dog foods met every guideline.
Every formula is verified by laboratory analysis of the finished product against its targets.
In a 2026 study, 82.3% of 96 products met their declared guaranteed analysis — so nearly 1 in 5 did not.
Every guarantee verified analytically before launch, with results checked against market tolerances.
DNA studies keep finding undeclared species — 23 of 40 novel-protein and hydrolysed diets in one study.
For single-protein and novel-protein products we specify single-source raw materials, require supplier declarations and design out cross-contact in the recipe and process.
Each application has its own page with the evidence, the actives and the claim boundaries we work within.
Firm stools, comfortable digestion and a balanced gut microbiome.
A healthy skin barrier and a glossy coat, driven by the right balance of omega-6 and omega-3 fatty acids, protein quality and key micronutrients.
Lighter, more satisfying diets that help pets reach and keep a healthy weight.
Chews, kibbles and treats that help keep teeth clean and breath fresh.
Every ingredient we choose for private label & white label is assessed for nutrient contribution, digestibility, processing behaviour, palatability and the rules in your market — and sourced to your specification.
Regulation updates, the latest research, recalls and market trends that shape private label pet food — written by our formulation, testing and regulatory teams.
White label adapts a verified base recipe for your brand; private label develops a recipe exclusively for you. Both are sold under your name.
Ownership and exclusivity are agreed in your contract before work begins. Clients own their project data.
They depend on the format and the partner manufacturer; we confirm them in your proposal.
Tell us your product, your question and your market — our scientists will come back with a study design and next steps.
Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.
How we verify compliance →