Regulatory & Claims · Registration & Market Clearance

Product registration and market clearance, market by market.

We prepare the regulatory route, documents and submissions your pet food, treat or supplement needs to be placed on the market in India, the US, the EU, the UK, Australia and Asia.

What We Do

Registration & Market Clearance services.

Regulatory work is planned with formulation from the start, so the product, the label and the claims are cleared together.

Product classification

Complete food, complementary food, treat, supplement or veterinary product — decided per market.

Regulatory route mapping

Registrations, notifications, permits and licences each market requires.

Technical dossier

Formula, specifications, analysis, process and labelling data compiled for submission.

State registration support (US)

Product labels and data prepared for state feed registration.

Notifications and permits

Support for notifications and import permits in Asian and other markets.

Authority queries

Technical responses prepared when authorities ask for more information.

Scientific Challenges

What we solve for.

01

Classification decides the route

The same product can be a feed in one market and a veterinary product in another.

02

Different references

AAFCO, FEDIAF, IS 11968 and AS 5812 set different nutritional and labelling expectations.

03

Ingredient permissions

Novel and functional ingredients may need checking in every market.

04

Moving rules

Label modernisation and food-safety requirements continue to change.

How We Work

From question to evidence.

Classify

Product category per market.

Map

Route and documents listed.

Compile

Technical file prepared.

Review

Formula and label checked.

Submit

Submission supported.

Respond

Authority queries answered.

Evidence

The science behind our approach.

Peer-reviewed findings that shape how we design and interpret this work.

Regulation & guidanceRegistration & Market Clearance · 2 sources

Minimums and maximums

Excess matters as much as deficiency. In 2018–19, formulation errors led to US dog food recalls with vitamin D at up to about 70 times the intended level.
What we do

Every formula is checked against FEDIAF nutritional maximums and EU/UK legal additive limits (e.g. vitamin D 2,000 IU/kg, zinc 200 mg/kg), and premix inclusion is double-checked.

  1. GuidanceFDA vitamin D alert
  2. GuidanceFEDIAF 2025
Research + guidanceRegistration & Market Clearance · 4 sources

Novel & sustainable proteins

Eight farmed insect species are authorised in the EU for processed insect protein, and the UK cleared the first cultivated-meat pet food in July 2024.
What we do

We assess digestibility, palatability, safety and regulatory fit for insect, cultivated, plant-based and upcycled ingredients.

  1. GuidanceReg. (EU) 2017/893
  2. GuidanceReg. (EU) 2021/1925
  3. NewsFoodNavigator 2024, UK cultivated pet food
  4. StudyFreel 2021, J Anim Sci
Peer-reviewed evidenceRegistration & Market Clearance · 1 source

Why validation matters

Of 3,691 US pet food recalls from 2003 to 2022, Salmonella caused 23% and chemical causes 32%.
What we do

Pilot trials generate the validation data your food safety plan needs before launch.

  1. StudyDeBeer 2024, J Food Prot
Deliverables

What you take away.

  • Product classification for each market
  • Regulatory route and document checklist
  • Technical dossier for submission
  • Submission support and query responses
  • Regulatory review notes for the brand owner

Ingredient science for registration & market clearance

Every ingredient we choose for registration & market clearance is assessed for nutrient contribution, digestibility, processing behaviour, palatability and the rules in your market — and sourced to your specification.

Ingredientsimages/pd-novel-proteins.jpg · 1600×1200
Insightsimages/research-report.jpg · 1600×1200
FAQs

Common questions.

How is AAFCO compliance shown?

Through a correctly worded nutritional adequacy statement, backed by formulation to the AAFCO Nutrient Profiles or by AAFCO feeding trials, with the supporting documents prepared to each market’s rules.

Which markets do you cover?

India, the United States, the European Union, the United Kingdom, Australia, Japan and ASEAN markets.

Who is responsible for compliance?

The brand owner placing the product on the market. We provide the technical work and documentation.

Planning registration & market clearance?

Tell us your product, your question and your market — our scientists will come back with a study design and next steps.

FEDIAFAAFCO

Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.

How we verify compliance →
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