Pet food, treats, nutraceuticals, beverages and specialised nutrition — developed with the same discipline from recipe to pilot batch.
Complete and complementary diets for dogs and cats, in every major format.
Complete diets formulated to AAFCO / FEDIAF profiles.
Gentler-processed dry foods with a premium positioning.
Pâté, chunks in gravy or jelly — cans, pouches and trays.
Refrigerated and frozen complete meals.
Raw-style, freeze-dried and air-dried products.
Treats and chews that pets want and owners can feed with confidence.
Crunchy biscuits and baked bites.
Dried and semi-moist meat and fish treats.
Chews designed for chew time and mechanical cleaning.
Small, soft, high-value rewards.
Squeeze tubes and purées, especially for cats.
Supplements that deliver the right active level in a form pets accept.
The most popular supplement format for dogs.
Sprinkle-on supplements and food toppers.
Chewable tablets and capsules.
Fish and algal oils, drops and liquid supplements.
Products tailored by breed, life stage or body condition.
Drinks and complements that add hydration, flavour and function to a main diet.
Shelf-stable and chilled broths for dogs and cats.
Lactose-reduced pet milks and puppy / kitten milk replacers.
Drinks that encourage water intake, especially in cats.
Complementary foods fed alongside a main diet.
Diets for specific life stages, sensitivities and working lives — within regulatory boundaries.
Cats designed for first, not adapted from dog recipes.
Puppy, kitten, adult and senior diets.
Short ingredient lists and less common proteins.
Diets for sporting, working and highly active dogs.
Specialised nutrition developed with veterinary input.
Digestive, immune, joint, skin and coat, weight, urinary, oral, calm, ageing and growth. See applications →
Pet food and supplement brands, ingredient companies, startups, private labels, veterinary businesses and universities. See who we serve →
Each sector is classified and labelled differently by market. See regulatory support →
Peer-reviewed and regulatory findings that shape how we work — each linked to its source.
In APOP’s 2022 US survey, 59% of dogs and 61% of cats were classified as overweight or having obesity.
Energy-controlled formulas and clear, evidence-based feeding guides are a core part of our work.
13 of 84 dried-meat dog treats bought in the UK carried Salmonella; air- and freeze-dried treats had no cooking step.
Dried and freeze-dried treats get a separate, validated pathogen control.
One study found Salmonella in 26.2% and Listeria monocytogenes in 19% of raw diets, and in none of the extruded diets tested.
Pathogen testing of every raw and minimally processed batch, plus kill-step validation where a step exists.
Stay ahead with regulation updates, the latest research, ingredient spotlights, recalls and market trends for every pet food sector — written by our formulation, testing and regulatory teams.
Every project at Guires Pet Nutrition Lab runs inside an ISO 9001:2015 certified quality system and FSSAI-licensed operations, with documented methods, calibrated instruments, traceable raw materials and reviewed reports — so the results behind your product can be checked and defended.
Tell us the pet, the product and the market — we will come back with a development route.
Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.
How we verify compliance →