Ingredient Applications
Show how an ingredient performs in a real pet product.
For ingredient companies and brands: we put new ingredients into real dry, wet, treat and supplement recipes, and measure what happens.
Proteins & Novel Proteins
Meat, fish, insect, plant and single-cell proteins.
- Amino-acid completeness
- Digestibility and palatability
- Regulatory status by market
Fibres & Prebiotics
Beet pulp, cellulose, inulin, FOS and MOS.
- Inclusion level and stool quality
- Effect on kibble expansion
- Fermentation profile
Fats & Omega-3s
Animal fats, fish, algal and plant oils.
- EPA and DHA delivery
- Oxidation through processing
- Coating versus inclusion
Probiotics & Postbiotics
Live cultures and heat-treated postbiotics.
- Survival through extrusion or retort
- Coating and post-process addition
- Count stability over shelf life
Botanicals & Actives
Joint, calming and antioxidant actives.
- Safety for the target species
- Evidence-based inclusion levels
- Masking and acceptance
Palatants & Flavours
Liquid and dry palatants, digests and flavour systems.
- Application method and rate
- Two-bowl preference testing
- Cats versus dogs
NAD+ Precursors & Longevity Actives
Nicotinamide riboside (NR), nicotinamide mononucleotide (NMN), niacin forms and senolytic flavonoids such as quercetin and fisetin.
- Regulatory status checked per market and species first
- Stability through processing and shelf life
- Dose per body weight and palatability masking
Custom Premixes & Preservation
Vitamin–mineral premixes built for your recipe, plus antioxidant programmes to control oxidation.
- Premix matched to your nutrient targets
- Natural and synthetic antioxidant systems
- Shelf-life verification of the programme