Nutritional gap analysis, international reformulation and label-modernisation readiness for India, the US, the EU, the UK and Australia.
A formula that is complete and balanced in one market may not be in another. Nutrient references, legal additive limits and labelling rules differ between AAFCO, FEDIAF, IS 11968 and AS 5812, and the US is moving to a new Pet Nutrition Facts box.
We check your recipe against the target market’s nutrient profile and legal limits, reformulate where needed and prepare label data for each market. Final responsibility for product compliance rests with the brand owner placing the product on the market.
Start your project with Guires PNLEvery formula is balanced on energy, checked against minimums and maximums for your market and verified by laboratory analysis.
Your recipe checked against the target nutrient profile and legal limits.
A product adapted to another market’s nutritional and labelling rules.
US packs prepared for AAFCO’s Pet Nutrition Facts box and intended-use statement.
Vitamin D, zinc and other additives checked against EU and UK legal maxima.
One recipe designed to meet several markets where possible.
Insect, novel and functional ingredients checked for permission in each market.
AAFCO, FEDIAF, IS 11968 and AS 5812 set different requirements.
EU and UK additive limits can be exceeded by recipes legal elsewhere.
AAFCO’s modernised label changes how nutrition and intended use are shown.
Novel proteins and actives are permitted in some markets and not others.
Markets and claims agreed.
Recipe checked against each market.
Changes calculated where needed.
Analysis of the final recipe.
Market-specific label inputs.
Regulatory review before launch.
Peer-reviewed findings that shape how we design and interpret this work.
Excess matters as much as deficiency. In 2018–19, formulation errors led to US dog food recalls with vitamin D at up to about 70 times the intended level.
Every formula is checked against FEDIAF nutritional maximums and EU/UK legal additive limits (e.g. vitamin D 2,000 IU/kg, zinc 200 mg/kg), and premix inclusion is double-checked.
AAFCO caps calcium at 1.8% of dry matter for foods fed to puppies expected to exceed 70 lb, as excess calcium disturbs skeletal development in giant breeds.
Large-breed growth formulas keep calcium, phosphorus and energy within tighter ranges.
In a 2026 study, 82.3% of 96 products met their declared guaranteed analysis — so nearly 1 in 5 did not.
Every guarantee verified analytically before launch, with results checked against market tolerances.
Each application has its own page with the evidence, the actives and the claim boundaries we work within.
The right start for puppies and kittens, and the extra nutrition mothers need.
Lighter, more satisfying diets that help pets reach and keep a healthy weight.
Diets that support a healthy urinary tract.
Firm stools, comfortable digestion and a balanced gut microbiome.
Every ingredient we choose for market-ready formulation is assessed for nutrient contribution, digestibility, processing behaviour, palatability and the rules in your market — and sourced to your specification.
Regulation updates, the latest research, recalls and market trends that shape market-ready formulation — written by our formulation, testing and regulatory teams.
India, the United States, the European Union, the United Kingdom and Australia.
No product is “approved” by AAFCO; we prepare formulas and label data to each market’s rules, and the brand owner remains responsible for compliance.
Often, yes — we design for the strictest requirements where that is practical.
Clients in the USA, UK and UAE on working with Guires PNL. Names are withheld at clients’ request.
“Meeting AAFCO nutrient profiles while staying clean-label and within budget had defeated our in-house team. Their formulation achieved all three.”
“With no in-house nutritionist, we needed a hypoallergenic formula built from scratch. They delivered the full recipe, explained the reasoning behind every ingredient and supplied a specification our manufacturer used directly.”
“Our functional treat line needed targeted joint-health ingredients that stayed stable through manufacturing. The recipe they developed met both requirements and came with thorough nutritional records.”
Tell us your product, your question and your market — our scientists will come back with a study design and next steps.
Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.
How we verify compliance →