Who We Serve

Built for every business in pet nutrition.

From first-time founders to established manufacturers and international companies entering India — the same science, tailored to what you need.

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Pet Food Brands

Grow and renew your range with science-led development.

  • New product development
  • Reformulation and cost optimisation
  • Testing and shelf-life studies
How we help →
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Pet Supplement Brands

Formats and formulations that owners use and pets accept.

  • Format and delivery design
  • Functional ingredient evidence
  • Claims review
How we help →
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Ingredient Manufacturers

Prove how your ingredient performs in a real pet product.

  • Application formulation
  • Palatability and stability
  • Technical reports and samples
How we help →
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Startups & Entrepreneurs

Take a pet product idea from concept to launch.

  • Product strategy
  • Formulation and prototypes
  • Pilot manufacturing and launch
How we help →
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Contract Manufacturers

Add formulation and R&D capability to your offer — and hand us the ingredient sourcing.

  • Recipe development for your lines
  • Ingredient sourcing and procurement to your spec
  • Process optimisation and testing support
How we help →
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Retailers / Private Labels

Build a private label range with confidence.

  • Range planning and benchmarking
  • Formulation and testing
  • Supplier and manufacturing transfer
How we help →
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Veterinary & Pet-Health Businesses

Nutrition products developed within appropriate clinical and regulatory boundaries.

  • Specialised nutrition concepts
  • Evidence review
  • Claims control
How we help →
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Universities & Research Organisations

A partner for applied pet nutrition research.

  • Study design and execution
  • Analytical support
  • Publication support
How we help →
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International Companies Entering India

Adapt and register products for the Indian market.

  • Indian regulatory classification
  • Label and claims review
  • Local manufacturing options
How we help →
Evidence

The science behind our approach.

Peer-reviewed and regulatory findings that shape how we work — each linked to its source.

Regulation & guidanceEvidence · 1 source

Vets ask about research

WSAVA advises vets to ask whether manufacturers conduct studies and publish them in peer-reviewed journals.
What we do

We help brands build a publishable evidence base.

  1. GuidanceWSAVA 2021
Peer-reviewed evidenceEvidence · 1 source

Why validation matters

Of 3,691 US pet food recalls from 2003 to 2022, Salmonella caused 23% and chemical causes 32%.
What we do

Pilot trials generate the validation data your food safety plan needs before launch.

  1. StudyDeBeer 2024, J Food Prot
Peer-reviewed evidenceEvidence · 2 sources

Weight management

In APOP’s 2022 US survey, 59% of dogs and 61% of cats were classified as overweight or having obesity.
What we do

Energy-controlled formulas and clear, evidence-based feeding guides are a core part of our work.

  1. SurveyAPOP 2022 Pet Obesity Survey
  2. StudyBermingham 2014, PLoS ONE
Insights

Market insights from Guires PNL scientists

Stay ahead with regulation updates, the latest research, ingredient spotlights, recalls and market trends for pet food businesses — written by our formulation, testing and regulatory teams.

Guires PNL quality, compliance and safety

Every project at Guires Pet Nutrition Lab runs inside an ISO 9001:2015 certified quality system and FSSAI-licensed operations, with documented methods, calibrated instruments, traceable raw materials and reviewed reports — so the results behind your product can be checked and defended.

Quality

Not sure where you fit?

Tell us about your business and what you want to achieve — we will point you to the right starting point.

FEDIAFAAFCO

Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.

How we verify compliance →
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