Product Development · Fresh & Gently Cooked

Fresh and gently cooked pet food, safe from kitchen to bowl.

Gently cooked, chilled and frozen meals designed around food safety, portioning and the cold chain — with nutrition that holds up through storage and serving.

Guires Pet Nutrition Lab

Fresh & Gently Cooked Pet Food Development from Guires PNL

Fresh, gently cooked and raw formats are among the fastest-growing in pet food, and they carry the highest food-safety demands. Without the long cook of extrusion or retort, pathogen control, cold-chain design and short shelf life have to be engineered into the product.

We build fresh recipes around a validated kill step — thermal or high-pressure processing — with portioning from the energy value, shelf-life studies and the food-safety inputs your manufacturer needs.

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What We Develop

Fresh & Gently Cooked formats.

Every format starts from the species, the life stage and the nutritional objective.

Gently cooked meals

Complete fresh recipes for dogs and cats, cooked to a validated kill step.

Chilled & frozen

Recipes and packs designed for chilled or frozen distribution.

Raw & HPP concepts

Raw formats with high-pressure processing, built around pathogen control.

Portion-controlled meals

Portion sizes set from the energy value and the pet’s needs.

Personalised formats

Recipe platforms that adapt to life stage, weight and activity.

Toppers & mixers

Fresh complements that add appeal to a complete diet.

Technical Challenges

What we solve for.

01

Pathogen control

Raw and lightly processed formats carry higher Salmonella and Listeria risk, so a validated kill step is essential.

02

HPP depends on the recipe

High-pressure processing works, but results vary by pathogen and formulation, so each recipe is validated.

03

Short shelf life

Chilled shelf life is set by microbiology, oxidation and texture together.

04

Nutrient stability

Vitamins and fats must still meet targets at the end of shelf life, not just at production.

How We Work

From brief to transfer.

Brief

Species, format, distribution and market.

Formulate

Recipe, energy calculation and portion design.

Kill-step design

Thermal or HPP process with validation plan.

Prototype

Kitchen and pilot batches.

Test

Pathogens, nutrients and shelf-life studies.

Transfer

Specification, HACCP inputs and process sheet.

Evidence

The science behind our approach.

Peer-reviewed findings that shape how we develop this format.

Peer-reviewed evidenceFresh & Gently Cooked · 2 sources

Raw formats carry pathogens

One study found Salmonella in 26.2% and Listeria monocytogenes in 19% of raw diets, and in none of the extruded diets tested.
What we do

Fresh and raw recipes are designed around a validated kill step.

  1. StudySolís 2022, Front Vet Sci
  2. StudyNemser 2014, Foodborne Path Dis
Peer-reviewed evidenceFresh & Gently Cooked · 2 sources

HPP works — per recipe

HPP at 586 MPa achieved 5-log reductions of Salmonella and STEC in raw pet food, but Listeria was more resistant and results depended on the formulation.
What we do

HPP is validated for each recipe, not assumed.

  1. StudyLee 2023, J Food Prot
  2. StudyLee 2024, J Food Prot
Regulation & guidanceFresh & Gently Cooked · 1 source

H5N1 is now in scope

Since January 2025, FDA requires US manufacturers using uncooked poultry or cattle materials to consider H5N1 in their food safety plans.
What we do

H5N1 hazard analysis is part of US fresh and raw projects.

  1. GuidanceFDA H5N1 requirement, 2025
Deliverables

What you take away.

  • Recipe and portion guide
  • Kill-step process and validation plan
  • Pathogen and shelf-life results
  • HACCP inputs for your manufacturer
  • Label-ready nutrient and energy data

Ingredient science for fresh & gently cooked

Every ingredient we choose for fresh & gently cooked is assessed for nutrient contribution, digestibility, processing behaviour, palatability and the rules in your market — and sourced to your specification.

Ingredientsimages/pd-novel-proteins.jpg · 1600×1200
Insightsimages/article-8.jpg · 1600×1200

Guires PNL quality, compliance and safety

Every project at Guires Pet Nutrition Lab runs inside an ISO 9001:2015 certified quality system and FSSAI-licensed operations, with documented methods, calibrated instruments, traceable raw materials and reviewed reports — so the results behind your product can be checked and defended.

Quality
FAQs

Common questions.

Do you develop raw pet food?

Yes, with a validated pathogen-reduction step such as HPP and a testing plan, because raw formats carry higher pathogen risk.

How long is fresh shelf life?

It depends on recipe, kill step and packaging; we set it from shelf-life studies rather than estimates.

Can you help with the cold chain?

We design recipes and packs for chilled or frozen distribution and advise on storage conditions.

Ready to develop your fresh & gently cooked product?

Tell us the species, the format and the market — we will come back with an approach and next steps.

FEDIAFAAFCO

Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.

How we verify compliance →
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