Regulatory & Claims · Label Review & Compliance

Pet food label review, checked line by line.

Ingredient lists, analytical constituents, additives, feeding guides and statements reviewed against each market’s labelling rules — before the pack is printed.

What We Do

Label Review & Compliance services.

Regulatory work is planned with formulation from the start, so the product, the label and the claims are cleared together.

Mandatory particulars

Product type, species, ingredients, analytical constituents, additives and operator details.

Nutritional adequacy statements

Complete or complementary, life stage and the basis of the claim.

Feeding guides

Amounts checked against calculated energy and evidence-based requirements.

Additive declarations

Additive names, identification numbers and amounts in the required format.

Label modernisation (US)

Packs prepared for AAFCO’s Pet Nutrition Facts box and intended-use statement.

Multi-market labels

One pack checked against several markets where it will be sold.

Scientific Challenges

What we solve for.

01

Label matches analysis

Declared values must hold within tolerance in the finished product.

02

Species integrity

Ingredient lists must reflect every species actually present.

03

Energy and feeding

An inaccurate energy value makes the feeding guide wrong.

04

Different formats

Each market sets its own order, terms and units.

How We Work

From question to evidence.

Collect

Formula, analysis and draft label.

Check

Against market rules.

Verify

Against formula and analysis.

Mark up

Changes explained.

Re-check

Final artwork reviewed.

Sign off

Review notes issued.

Evidence

The science behind our approach.

Peer-reviewed findings that shape how we design and interpret this work.

Peer-reviewed evidenceLabel Review & Compliance · 1 source

Labels are not always accurate

In a 2026 study, 82.3% of 96 products met their declared guaranteed analysis — so nearly 1 in 5 did not.
What we do

Every guarantee verified analytically before launch, with results checked against market tolerances.

  1. StudyCho 2026, Animals
Peer-reviewed evidenceLabel Review & Compliance · 2 sources

Label integrity

DNA studies keep finding undeclared species — 23 of 40 novel-protein and hydrolysed diets in one study.
What we do

For single-protein and novel-protein products we specify single-source raw materials, require supplier declarations and design out cross-contact in the recipe and process.

  1. StudyOkuma 2015, Food Control
  2. StudyRicci 2018, BMC Vet Res
Research + guidanceLabel Review & Compliance · 2 sources

Feeding guides that work

Energy needs vary widely: adult dogs ranged from about 55 to 441 kcal/kg0.75 per day. WSAVA advises treats stay under 10% of daily calories.
What we do

Feeding guides start from evidence-based ranges and tell owners to adjust to body condition; treat guides respect the 10% rule.

  1. StudyBermingham 2014, PLoS ONE
  2. GuidanceWSAVA treats guide
Deliverables

What you take away.

  • Marked-up label with every change explained
  • Check of label against formula and analysis
  • Feeding guide based on calculated energy
  • Additive and analytical declarations in market format
  • Final artwork review

Ingredient science for label review & compliance

Every ingredient we choose for label review & compliance is assessed for nutrient contribution, digestibility, processing behaviour, palatability and the rules in your market — and sourced to your specification.

Ingredientsimages/pd-novel-proteins.jpg · 1600×1200
Insightsimages/article-7.jpg · 1600×1200
FAQs

Common questions.

Can you review labels for several markets?

Yes — India, the US, the EU, the UK and Australia, and others on request.

Do you design the artwork?

We provide the regulatory text and review the artwork; your designer produces the pack.

Do you check claims too?

Yes. Claims on the label are reviewed with our claims substantiation service.

Planning label review & compliance?

Tell us your product, your question and your market — our scientists will come back with a study design and next steps.

FEDIAFAAFCO

Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.

How we verify compliance →
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