Chews, kibbles and treats that help keep teeth clean and breath fresh — through texture, shape and functional ingredients.
Chew texture, shape and duration designed to scrape plaque from teeth.
Functional ingredients such as polyphosphates that bind calcium in saliva.
Ingredients and formats that support fresher breath.
Chew hardness and breakability designed to reduce choking and tooth-fracture risk.
Plaque and tartar claims need data from recognised protocols (e.g. VOHC-style studies); claims about gum disease are veterinary claims.
Peer-reviewed studies in dogs and cats — including where evidence is limited — and how each one shapes our formulation.
In a 28-day trial in 60 dogs, a daily chew significantly reduced plaque, calculus and bad breath and improved gingivitis scores.
Dental products are tested against recognised protocols.
In a 70-day crossover trial in toy-breed dogs, a daily vegetable chew significantly reduced gingivitis, plaque, calculus and bad breath.
Chew size and hardness are matched to breed size.
Species, life stage, format and the benefit you want — checked against the published evidence.
Active levels and draft claims agreed per market before formulation.
Recipe built to nutrient profiles, with actives at evidence-based levels.
Actives measured in the finished product and through shelf life.
Palatability and, where claims need it, efficacy studies with partner panels.
Label, claim substantiation file and technology transfer.
Sets nutrient and active targets against AAFCO and FEDIAF profiles.
Reviews clinical relevance, safety and claim boundaries.
Makes actives survive processing and keeps the product palatable.
Designs studies and reviews the published evidence.
Stay ahead with regulation updates, the latest research, ingredient spotlights, recalls and market trends for functional nutrition — written by our formulation, testing and regulatory teams.
Every project at Guires Pet Nutrition Lab runs inside an ISO 9001:2015 certified quality system and FSSAI-licensed operations, with documented methods, calibrated instruments, traceable raw materials and reviewed reports — so the results behind your product can be checked and defended.
Tell us the pet, the format and the markets — we will come back with an evidence-based development plan.
Every Guires PNL product is formulated to comply with the FEDIAF Nutritional Guidelines and the AAFCO Dog and Cat Food Nutrient Profiles. Neither body issues certificates to manufacturers, so compliance is verified independently against their published standards — and every product comes with a complete documentation package for regulatory submissions in the EU, US, Australia and Asian markets.
How we verify compliance →